The 25-year history of Match.com is a fascinating one where they became widely recognized as the leading online dating site before dating apps and video chat pretty much made them irrelevant.
Match.com History Timeline
1993 – Gary Kremen starts what is today Match.com. Initially, the technology created was to power a classifieds system for the newspaper! That same year Simon Glinsky joined Mr. Kremen in developing a full-scale business plan for Match.com.
1994 – Fran Maier joins match.com where she led the charge to make match.com more female-friendly.
1995 – Match.com launches as a free site.
1995 – Wired Magazine writes about the bright future of Match.com
1998 – Cendant buys Match.com. Cendant is perhaps most known in the real estate industry. Cendant’s sells the site to IAC a year later. The site would explode over the next 5 years.
2004 – The Guinness Book of World Records named Match.com to be the single biggest online dating site in the world.
2005 – Partnership with Dr. Phil started
2006 – Massive redesign to portray the look of the new marketing plan.
2009 – Match.com sells Europe database and business to Meetic.com then acquires PeopleMedia which powers its current senior’s site called OurTime.com. A segment in online dating catering to seniors that match accurately forecasts will grow the fasted in the U.S. online dating, niche market.
2010 – Partners with Meetic to connect the US and European searches between the respective countries within the Match.com database. Also launches the Match.com mobile app that is Android compatible. This meant that now Match.com apps were available on all major smartphone platforms thereby being one of the first to adopt mobile online dating! Match.com also took over the powering of Yahoo dating in 2010!
2011 – Match.com buys OkCupid which is at the time the 2nd largest free online dating site.
2012 – Match.com stir events are launched
The history of match.com is indeed a story of American innovation at its best. It’s just merely one example of millions on how one idea, at the right place in time, can spur something that can change how to interact with each other, and ultimately how millions find love!
Things have changed a lot though since then and Match.com is a shell of what it once was. Perhaps it’s been the boom of sex chat sites and free dating sites that have changed the face of online dating.