Welcome to another installment of online dating industry interviews. This time we had an opportunity to visit with Brennan Brooks an executive with Fling.com, a leading casual dating site that’s really been on the move as of late.
How it works: Our pre-set questions for all online dating industry professional allows consumers and insiders a chance to read different perspectives from a variety of leading online dating sites and industry professionals. As always we thank our participants for sharing their unique perspectives and insights.(So now you know the logic behind our 13 questions, of which each participant chooses 8.) And with that being said we go, 8 on Online Dating! – Dating Industry Interviews
1. How did you get involved in the Online Dating Industry?
2. What impact do you think Mobile Apps /Social Discovery Apps will have on the online dating industry?
The social/dating community is turning to mobile and local, and the app is the platform that the consumer feels the most comfortable using. Most of our most valuable traffic comes from mobile.
4. Do you feel online dating sites change the way people interact as far as dating goes? Or do you feel it’s merely a tool and society changes on it’s own.
I believe the internet has shortened our attention span when it comes to communicating between people, and the dating ecosystem is an environment where that cultural trend shows most prominently.
7. What changes do you see happening in the online dating industry as a whole?
Based on search trends and social keyword sentiment the the target audience for dating sites are reacting better to social community and moving away from the idea of a “dating site”, and the negative connotations related to it.
8. Do you feel private label dating platforms operated by small niche operators will play a role in the future of online dating.
Yes, the internet is all about serving the niche. You have people from all over the world coming together and finding like minded people. Niche dating sites are the obvious conclusion to serving that audience.
10. If you could change one thing about the dating industry tomorrow what would it be?
The dating industry needs to find a way to start associating itself with positive facets of the lives of everyday dating website customers. Instead of being a negative thing you hide from your friends, dating sites should become less about “hooking up” and more about how you develop a social network.
11. What is the single biggest challenge of operating a dating site?
Trying to make a dating site’s image something that isn’t considered taboo, and more about being social in your community with other single people.
12. Do you feel the online dating industry needs more regulation?
I don’t feel more regulation is needed but, I do feel people need to be smart about who and how they interact on online dating sites.
Again, we want to thank the team at Fling.com for sitting down with us to share more about their enterprise, plans, and outlooks on the online dating industry.
Make sure to check out our other Online Dating Industry Executive Interviews.