File this under cringe-worthy!
The following email went out to 10’s of millions of emails yesterday from free dating site creator Markus Friend of POF.com. I just had to share it. If there was ever proof in the pudding about just how bad FREE online dating sites were than then email, his own message to users has to be it!
My name is Markus and I created POF/Plentyoffish. When I created POF, I wanted it to be all about finding relationships with the right person. For the first 7 years this worked really well, I got the site to 10 million users without any employees people and POF was generating a ton of relationships. Around 3 years ago, everyone started using the website via mobile phones. Today about 70% of POF use is via a mobile phone and unfortunately about 2% of men started to use POF as more of a hookup site mostly due the casual nature of cell phone use.
In sticking with my vision that POF is all about Relationships, I’m going to make a bunch of changes to ensure it stays a relationship-focused site.
1. Any first contact between users that contains sexual references will not be sent. Anyone who tries to get around this rule will be deleted without warning. This rule has actually been in effect since last month and it’s made the site so much better.
2. You can only contact people +/- 14 years of your age. There is no reason for a 50-year-old man to contact a 18-year-old women. The majority of messages sent outside those age ranges are all about hookups. Anyone who tries to get around this rule will get deleted.
3. Intimate Encounters will go away in the next few months. There are 3.3 Million people who use the site every day, of those there are only 6,041 single women looking for Intimate Encounters. Of those 6,041 women, the ones with hot pictures are mostly men pretending to be women.Intimate Encounters on POF can be summed up as a bunch of horny men talking to a bunch of horny men pretending to be women.
In short the vast majority of people will not be impacted. This is because the vast majority of people are not going around spamming women saying “let’s have sex tonight”. I can’t change POF alone, I need your help to get the word out there that POF is all about relationships!
Markus
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